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Bikini Babe alert! The first images emerged from the new 2015 Summer campaign of Swedish retail giant H&M. I know the quality of the images isn’t that great (sorry) but I had to share this. I think these ladies look A-MA-ZING! The styles are typical for H&M in terms of fit and colors. You’ll always find very colorful bikinis and a couple of musthave basic blacks. Another strong point of this collection is the possibility to mix & match. Switch it up with tops and bottoms in contrasting colors!

Apart from the swimwear line H&M also released images of a couple of Summer styles such as maxi dresses, skirts and jumpsuits. All these items are in bohemian style with etnic and romantic prints. These images are only a small preview and the full video featuring Adriana, Joan, Doutzen and Natasha will be released on April 30th.

I really love the green bikini on Adriana and the colorful mix & match ruffles bikini that Joan is wearing. It has a cute latin vibe! What is your favorite?

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