I always love to try out new brands because I like to have different bikini styles for various occasions. And also because I’m very curious and when I see someone wearing a brand that doesn’t look familiar I need to know where it’s from and 9 out of 10 times I’ll buy the bikini. Yes ladies, that’s how you start a bikini addiction. But it really helps if the bikinis are designed by a professional model and who spends half her time in bikinis for Victoria Secret and also just for fun. #foreveronvacation is her favorite hashtag when she parades in skimpy bikinis on exotic Brazilian beaches and I totally can understand why. So the decision of Alessandra Ambrosio to start her own swimwear line is the best thing I heard since free wifi (well, sort of)

A supermodel who’s designing bikinis? You probably think that it’s made only for tiny frames like herself. Well, that’s not exactly true because both the tops and bottoms are available in different styles which are suitable for different body types. But I must say that the bikinis are a bit on the smaller side which is, of course, normal for a Brazilian swimwear brand.

I love the print on these styles from the Kashmir line. The color combination is beautiful and I think it’s fun to wear the bikini together with a matching caftan or pants for example. I took them to Ibiza with me last weekend and I received so many compliments! It totally fitted in the boho vibe that Ibiza is known for. I think this brand will be very loved on this island, and in the rest of Europe too. It’s one of my favorite brands of the moment not only because I love the prints but the fit is perfect for my body and it makes you feel very confident. Definitely a new name to know.My top 5 ruched bikinis bottoms



ale by Alessandra is currently available in boutiques in North America, Mexico, Australia and Canada. Within Europe the brand is available in department store KaDeWe (Germany). For online purchases please go to, or

Kashmir bandeau top (here) and hipster bottom (here)
Kashmir pants (here)
Kashmir caftan (here)