I only just discovered this brand a few months ago when a friend of mine sent me a picture with the caption “Do you know this brand? It’s beautiful! You should post it on your blog!” I have to admit that I receive such suggestions on a regular basis (thank you for that!) but it doesn’t always draws my attention immediately. We Are Handsome did. The prints, style, vibe and beautiful backdrops is what excites me every time I discover their new campaign.
Launching six years ago in 2009, We Are Handsome gained an instant worldwide following among celebrities like Beyonce, Rihanna and Doutzen Kroes (read my post here). Husband and wife pair Jeremy and Katinka Somers are the creative duo behind this Australian brand and I would call this a wonderful example of perfect pairing. They have the desire to constantly create innovative swimwear that capture the spirit and emotion of summer.
Staying true to their roots every piece is 100% Australian designed and fabricated. This couple is paying a lot of attention to quality and strong materials because they would like their customers to be active in their swimwear and yet feel comfortable. So it was no surprise when they announced their second activewear collection called Heat II (their first activewear collection was released in 2014). “Breathable, innovative fabrics that move with you” as stated on their Instagram account. Well, if you look at the campaign images it certainly will motivate you to visit the gym more often so why not in a striking outfit?
But let’s go back to the swimwear line. Although the style of the bathing suits and bikinis are always the same (bold prints and lycra material, what I don’t mind at all) you have plenty of choice. Jeremy and Katinka release several collections each year. So just when you think you’ve found your new favorite bikini you’ll be surprised with new designs shot in the most beautiful places… But hey, I’m not complaining at all!
We Are Handsome is stocked in over 38 countries worldwide and in selected online stores.